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A New SmileBooks Website to Smile About

FARMINGDALE, NY – August 10, 2010 – Say "cheese!" CeWe Color, a global leader in photo
book production and printing, announced the launch of its enhanced, redesigned website,

SmileBooks offers coffee-table quality photo books for everyday’s events and opportunities for
all consumers at very competitive prices. The award-winning SmileBooks photo book software
lets customers create a professionally bound, one-of-a-kind photo book in minutes.

With the new website, SmileBooks has simplified the entire process of creating a photo book,
from downloading the software to ordering. One of the highlights of the redesign is that the site
contains even more information on how to make a photo book including instructional videos
and a "Get Inspired" section that features photo books created by customers. Site visitors are
encouraged to browse through the samples and discover their own unique photo book ideas.

Customers who would rather leave the designing to the professionals have the option of
choosing the SmileBooks Design Service. A graphic artist will work with the customer and their
photos and create a book that matches the desired mood and style. No photo book is ever
printed without complete customer approval.

The website also includes a blog with photo book tips and tricks, and a forum where
customers can ask questions and share their own experiences with SmileBooks. In addition,
customers can stay in touch with the latest SmileBooks news through Facebook and Twitter.

Dominic Brenzinski, General Manager USA of SmileBooks said, "Our customers are our number
one priority. Throughout the years they have given us valuable feedback on our website. We
listened to what they had to say and have used their suggestions to design a new site that
reflects the ease of our software and the high quality of the final printed photo book. We hope
visitors will come to our site, get inspired and realize how easy and fun it is to make beautiful
photo books for every occasion."

About SmileBooks

SmileBooks offers award-winning photo book solutions that enable individuals to create their
own professionally bound photo books using their favorite digital photos.

About CeWe – Owner of SmileBooks

Founded in 1961, CeWe Color is the market leader in photofinishing and an innovator in
digital imaging technology. In 2009 CeWe Color produced more than 3.6 million photo books
worldwide. Its printing facility houses the largest number of digital presses in Europe. To meet
the demands of today’s consumers, the company employs a workforce of over 2,700 employees
in 13 different facilities worldwide. CeWe Color is headquartered in Oldenburg, Germany with a
U.S. office in Farmingdale, NY.

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