Privacy policy

CEWE recognizes and respects your privacy. This Privacy Policy describes how CEWE uses personally identifiable information regarding customers, such as name, address, email address, telephone number or credit card number ("Customer Information"). Primarily, we collect such information for the purpose of providing you with our services.

By using the Site, you consent to the collection and use of information in the manner described below. If we decide to change our privacy practice, we will post those changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it. Changes to our policy will be prospective only. Please check this page from time to time for changes to make sure you are aware of our latest privacy practices.

In this Privacy Policy, you will find the answers to the following questions:

  • What Customer Information does CEWE collect?
  • How does CEWE use Customer Information?
  • With whom does CEWE share Customer Information?
  • Who sees your photos after they have been uploaded?
  • Does CEWE use "IP Addresses" and cookies?
  • What are the safeguards and security procedures in place to protect your information from loss, misuse, or alteration?
  • How can you update or correct Customer Information?
  • Other information about privacy

Customer Information is requested whenever you choose to use services. The type of Customer Information we request has to do specifically with the type of service you are using. For example: When you complete an online purchase, we will ask you to provide shipping and billing information so that we can fulfill your request.

You also give information when you answer survey questions, if any.

How does CEWE use Customer Information?

Our primary goal in collecting your Customer Information is to provide you with a personalized, relevant, user-friendly experience on the Site and of the Software we provide as a download from the Site. Here are the ways we use Customer Information to enhance this experience:

Customer Communication: We use Customer Information to communicate with you and we consider this communication to be an integral part of the service. We use your email, telephone number and mailing address to inform you of shipping information, site improvements, feature announcements, promotional offers and occasional third-party offers that may be of interest to you. If you do not wish to receive these offers, you may always unsubscribe by clicking the “unsubscribe“ link at the bottom of an email or by writing

Customer Satisfaction: We use Customer Information to make your online experience enjoyable. For example, because we know who you are after you log in, we can present you with personalized information regarding your account. We also know where to email you in case there are any issues with your order.

Customer Convenience: We use Customer Information to provide you with the convenience of easy access to the services you request. When you choose to use the Site for downloading the software or for any other reason, such as for the purpose of ordering any merchandise, we may ask for payment information and for your email address, so we can send you appropriate notification or, for example, create an account for you on the Site. For a merchandise purchase, we may ask for final confirmation before charging your credit card. We may also collect information during the shopping experience to make purchasing an easier and better experience for you. For example, if you give us permission to keep your billing information, you won't have to fill out the shipping and billing address each and every time you make an online purchase.

With whom does CEWE share Customer Information?

CEWE shares Customer Information with third party intermediaries (for example, credit card authorization companies, shipping carriers, merchandise distributors, vendors processing our outbound email communication, etc.) who help us run the Site and/or our services. Your Customer Information is provided to these third parties solely for the purpose of providing you the services you request at the time that you request them.

You should be aware that CEWE will share Customer Information if required by law (or if necessary to protect its rights or property).

Who sees your photos after they have been uploaded?

CEWE employees or employees of partner companies that provide services to CEWE may see your photos while they are developed, scanned or printed. In addition, your photos or personal account information may be seen by CEWE employees, or employees of partner companies, in order to evaluate, validate, or correct problems with your account.

Does CEWE use "IP Addresses" and cookies?

CEWE uses IP Addresses and Cookies in limited ways, as follows:

IP Addresses: An IP address is literally your computer's address and is a unique identifier, allowing online information to be sent to the right place. We use IP addresses to better understand the customer database. We use your IP address to help diagnose problems with our server and to administer our Web site. Your IP address is also used to gather broad demographic information such as geographic distribution of our members. We do not intentionally link your IP address to your personally identifiable information.

CEWE Cookies: Contrary to popular belief, cookies do not extract private or personal information from your computer's memory. The job of a cookie is to record only information you volunteer to us upon registering or visiting the site. Cookies are tiny files placed onto the hard drive of your computer the first time you visit our Web site that enable our server to recognize or "remember" who you are next time you come back. CEWE cookies are not tied to personally identifiable information. Currently, we intend to make only limited use of cookies for the purpose of delivering content and ads specific to your interests. For instance cookies may be used to retain your personal preferences, hold session information for a "shopping cart" or save your password so it doesn't have to be re-entered each time you log in.

Advertiser Cookies: CEWE may post third party advertising banners. These ads may contain cookies used primarily to provide data to the advertiser about where visitors are coming from. While we do use cookies in other parts of our Web site as explained above, cookies received with banner ads may or may not be collected or controlled by our company. When you click on a banner ad, you should be aware that the advertiser might be collecting information without the permission of CEWE. CEWE does not control the privacy practices of these services.

Advice on Limiting Cookies: You always have a choice with respect to cookies. By modifying your browser preferences, you can accept all cookies, be notified when a cookie is set or reject all cookies. If you choose to reject all cookies, you may be unable to use certain services. Please consult your browser instructions for information on how to modify your choices about cookies.

What are the safeguards and security procedures in place to protect your information from loss, misuse, or alteration?

Your Customer Information on our Service is password-protected. We strongly recommend that you do not give your password to anyone and that you change it every 3 months. You may edit your account information by using your member name and password.

If you are using a public computer (public library, school computer, etc.) or a shared computer (family computer, roommate's computer, etc.), we strongly recommend that you sign out of your account and close your browser before getting up and moving away from the computer. This will prevent others from accessing your account and personal information.

CEWE employs SSL - a specialized encryption and security technology - to protect your Customer Information. We understand that this is especially important when there is an exchange of credit card, billing and password information. In addition, we limit access of Customer Information to only those employees who need it to carry out their jobs.

CEWE will never ask you for your password in an unsolicited phone call or in an unsolicited email.

You will only be asked for your name and password when you initiate the contact and only if the name and password are necessary to correct a service problem.

How can you update or correct Customer Information?

Customer Information that you provide during purchase is available in your online account. To edit your Customer Information, you must enter your email address and password to access your account. You may edit your account information at any time.

You can also cancel your account by writing to If you request cancellation of your account, we may (but are not required to) remove any and all content or other personal information from our records and, if applicable, from the Site. Your account may not be accessible from that date forward, even if you choose to reactivate your account
or rejoin at a later date. Information necessary for the purposes of maintaining business records regarding a cancelled account, including records of credit transactions and account ownership, will be retained in accordance with applicable law.

Links from the Site

If you click away from the Site to visit the site of any third party advertiser or sponsor, you may be asked for your credit card or other personal information in order to purchase or use products and services offered. These companies have their own privacy and data collection practices. As described above, CEWE has no responsibility or liability for these independent policies. You should therefore review their privacy policies carefully if you have concerns about how your information may be used.

Contacting CEWE Color:

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this website, you can contact us at:

Gift Certificates

Our Gift Certificates are the perfect way to give your loved ones the gift of permanently preserved memories in a coffee table quality SmileBooks Photo Book. Buy now and save up to 40% on SmileBooks gift certificates.

Shop gift certificates