Kerstin left the team earlier this year but we’ll always consider her the SmileBooks Mamma. It was Kerstin who designed the key visuals, created our style guide and gave SmileBooks it’s distinctive look. We’ll never stray too far from her concept because she’s always looking at the site and checking up on us. Kerstin’s catch phrase of “That’s ugly!” is sorely missed around here, as is she.